Customer Engagement

AI is radically redefining the customer engagement scenario. From computerized messaging to visual search, AI permits organizations to better support their customers' needs at more touchpoints throughout their journey. According to Forrester Consulting's research, customer engagement is defined as "creating deep connections with customers that drive purchase decisions, interaction, and participation, over time." Customer engagement is the method of communicating with customers through multiple channels and reinforcing your relationship with them. For some organizations, this process starts with the first interaction and extends beyond the point of purchase.