eCommerce News: Artificial Intelligence and Personalized Shopping - Jazva

This week we take a look at some recent developments in the realms of personalized shopping and artificial intelligence (AI) in ecommerce. Retailers, digital marketplaces, social networks and department stores are all trying to figure out the best way to deliver personalized, data-driven customer experience. Many companies see artificial intelligence as the answer to improve the shopping interface and user experience, while other marketers turn to personalized targeting methods and omni-channel strategies. In exploring these technological advances, it must be understood that not all innovations are profitable. These ideas have promises and risks, and their efficacy will ultimately be tested and decided by the customer. Last week, eBay acquired Expertmaker, a Swedish company that focused on artificial intelligence, machine learning and big data analytics.