The Marriage Between Machine Learning & BI - TFOT

If you're one of the majority of Americans who have shopped online, you're already familiar with retailers' tendencies to make buying suggestions for you based on your past purchases and on-site behavior. You might also like: this air mattress, this camping grill and this sleeping bag. And if the suggestions are spot on, you're probably thankful that the company saved you a couple extra clicks. This is just one example of artificial intelligence and machine learning using data to identify patterns and relationships, then offer intelligent suggestions based on these findings. Unsurprisingly, forward-thinking businesses across every industry are harnessing AI and ML in an attempt to derive maximum value from their stored data.