Salesforce wants you to get some AI and visual search into your eCommerce game

Salesforce has announced a series of new updates to its Commerce Cloud platform which aims to encourage organisations to'go beyond eCommerce sites and modernise every shopping experience.' The move includes adding artificial intelligence and visual search capability into APIs and developer services with the goal of giving an insightful experience across various customer touchpoints. The company quoted research from Deloitte which argued that retailers use almost 40 disparate systems on average to manage customer engagement. This naturally includes the usual suspects of call centre, mobile, email and social. Yet the need to catch a potential sale on one channel may mean it all goes pear-shaped on another.