Is Google Image SEO Relevant Again? What New Data Tells Us

Image SEO used to be a huge aspect of content and site optimization, with the potential to drive tons of image search traffic. File names, alt tags, and image sitemaps were all super important. The "view image" button was added to Google Images in 2013. With the new implementation, sites saw an average decrease of 63 percent in image search traffic. While image optimization is still an extensive practice, it hasn't been effective for driving much traffic.