Amazon Prime comes with an Alexa upgrade you should know about

We may receive a commission on purchases made from links. In 2025, the conglomerate launched Alexa, an upgraded version of its famous assistant, now powered by generative AI. Built on large language models from Anthropic and Amazon's AI suite, Amazon Nova, Amazon's latest assistant is being touted as smarter, more conversational, capable of handling more complex interactions and offering a more tailored experience than previous versions. From managing your home to acting as your personalized shopping assistant, Amazon claims Alexa is "able to orchestrate across tens of thousands of services and devices," which the company says, to its knowledge, "has never been done at this scale." You can access Amazon's LLM-powered assistant through three main avenues.