Amazon Alexa Is Now Available to Everyone. Here's How to Turn It Off (2026)

Alexa+ has been rolling out to everyone with a Prime membership, even if you didn't ask for it. Here's how to change it back. If Alexa's in your home, you might've been one of many users this month who were suddenly moved from the original Alexa to the new AI-powered Alexa+ voice assistant . Amazon announced in early January during CES that it'd be rolling out the new assistant to all Alexa+ Early Access customers, and that turns out to also include all Prime members, even if you weren't on the Early Access list. Alexa+ is still in Early Access, as it has been since it launched in spring last year, meaning that the assistant isn't fully complete, nor is it requiring you to pay the $20 monthly fee if you don't have Prime.