Startup DNSFilter Casts AI Net to Stop Phishing, Malware NVIDIA Blog

When the price went way up on a key service a small Washington, D.C., firm was using to protect its customers' internet connectivity, the company balked. After not finding a suitable alternative, the company decided to build its own. The result was a whole new business, called DNSFilter, which is casting a wide net around the market to combat phishing and malware. Its innovation: It ditched the crowdsourcing model that has served for more than a decade as the bedrock for identifying whether websites are valid or corrupt. It opted, instead, for GPU-powered AI to make web surfing safer by identifying threats and objectionable content much faster than traditional offerings. "We figured that if we built a whole new DNS from the ground up, built on artificial intelligence and machine learning, we could find threats faster and more effectively," said Rustin Banks, chief revenue officer and one of four principals at DNSFilter.