How to avoid buying AI-based marketing tools that are biased

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. In a previous post, I described how to make sure that marketers minimize bias when using AI. When bias sneaks in, it will significantly impact efficiency and ROAS. Hence, it's critical for marketers to develop concrete steps to ensure minimal bias in the algorithms we use, whether it's your own AI or AI solutions from third-party vendors. In this post, we're going to take the next step and document the specific questions to ask any AI vendor to make sure they're minimizing bias.