Will Artificial Intelligence Eliminate Spam Emails?

Eight out of ten B2B marketing executives predict artificial intelligence (AI) will revolutionize marketing by 2020, according to a December report by Demandbase -- but is it the key to unlocking a future without email spam? Demandbase, an account-based marketing (ABM) platform, partnered with Wakefield Research to poll 500 B2B marketers from the manager level to c-level executives, at companies with at least 250 employees, about AI-driven marketing. The results of the study suggest that marketers are eager to embrace artificial intelligence, yet only 10% of respondents are currently using AI and only 26% of marketers are confident that they understand how artificial intelligence can be applied to marketing. Education and integration concerns are the largest hurdles obstructing marketers with regard to artificial intelligence. Integrating AI into an existing marketing stack was the top-ranking challenge expressed by marketers when they considered incorporating AI into their marketing campaigns, with 60% of marketers selecting it as their top concern.