Data Monetization? Cue the Chief Data Monetization Officer @ExpoDX #DX #BigData #DataLake

But what does "data monetization" really mean, how do you do it, and more importantly, who in the organization owns the job of "data monetization"? The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to become more effective at leveraging data and analytics to power the digital transformation. However, all is not well in the world of the CDO. Many organizations appoint a CDO with an Information Technology (IT) background – the same background and experience as the Chief Information Officer (CIO).