Taking data analysis to the next level with AI - SilverBridge Holdings

The Internet of Things (IoT) and artificial intelligence (AI) are just some of the technology phrases that are becoming part of business discussions at insurance companies across South Africa. Kelly Preston, data analytics manager at SilverBridge, discusses how they contribute to next-level data analytics. Even though insurance companies are incredibly data rich, very few of them harness the potential of data for more customised solutions tailored for an increasingly knowledgeable customer base. It is no longer good enough to provide generic products and services. The connected citizen expects more nuanced offerings that consider their specific wants and needs.