6Sense, which uses AI to power account engagement, raises $125M

Account engagement startup 6Sense today announced that it closed a $125 million series D funding round led by D1 Capital Partners, valuing the company at $2.1 billion post-money. Business-to-business buyers are typically 57% of the way to a buying decision before they engage with sales departments. Moreover, only 23% of executives are confident in the speed at which they're gaining accurate insights. Motivated by the idea that AI might have a role to play in helping seal the deal, five entrepreneurs -- Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, and Viral Bajaria -- cofounded 6Sense in 2013. The platform also triggers marketing communications through apps like Marketo and Eloqua in response to sales prospects' demands. Moreover, it enables salespeople to engage with buying teams via multichannel, multitouch campaigns.