Why Commerce Players Must Invest In Artificial Intelligence Today

There is no way to spell "retail" without AI. The power of artificial intelligence (AI) to transform the consumer journey dominated the conversation at Shoptalk this week. In its second year, Shoptalk brought together 5,000-plus players across the full ecosystem to better understand the continuous evolution of how consumers discover, browse and buy in the digital era. AI, which refers to technologies capable of performing tasks normally requiring human intelligence, goes back centuries. The idea of cognitive computing gained steam in the 1940s when Alan Turing suggested that a machine could simulate any conceivable act of mathematical deduction.