How OfferFit uses self-learning AI to stop customer churn

Running a business optimally is not only about finding and convincing customers to buy your product. It's also about retaining customers who've already bought your product, so they will remain loyal to your business. Stopping customer "churn" has long been a big business behind the scenes, but historically it's been a slow, tedious process. Boston, Massachusetts-based marketing-tech startup OfferFit, which announced $14 million in series A funding today, has made halting customer churn its life's ambition in part by replacing standard manual A/B testing with an AI implementation that's faster to respond to customers, more accurate, and more efficient to use. A/B testing (also known as split-testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.