How Artificial Intelligence Improves Customer Experience

The popularity of Artificial Intelligence (AI) technology has grown exponentially in recent years. According to Gartner, a research and advisory company and a member of the S&P 500, Artificial Intelligence will be one of the top five investment priorities for more than 30 percent of Chief Information Officers by 2020, as they find more ways to include it in their digital business strategies. Gartner also predicts that AI technology will be pervasive in almost every new software product and service by 2020. Even now, from marketing, to retail, to software development and product design, Artificial Intelligence has become increasingly useful for improving products and services which ultimately improves customer experience. So, in what ways exactly does artificial intelligence improve customer experience?