Investors Returns Are Now All About AI

Tech Times recently published an article on Apple. It appears that the article was trying to make a case for its audience that Apple is indeed pursuing artificial intelligence, that a lot of AI is included in the Apple products, and that Apple considers AI to be such an integrated part of its overall development strategy that it really doesn't have to brag about it. It almost felt like that Apple was downplaying the need to view AI as something above and beyond what it is already doing. Is it possible that Apple has been less successful in marketing or a little late in educating investors about its vision for artificial intelligence and this article was meant to inform investors about Apple's AI strategy? Or perhaps is it possible that large firms are really thinking about artificial intelligence as a "feature or function enabler" and not a revolution on its own?