What are the dangers of unregulated AI? An expert explains

Even worse, companies can use their superior information about consumer preferences to manipulate their behaviour (e.g. Behavioural manipulation is not common in models in which consumers are fully rational. However, it is quite likely when consumers do not fully understand how much new data collection and processing methods used to track and predict their behaviour. The basic idea of such manipulation was understood by legal analysts of antitrust, such as Hanson and Kysar who observed that "once one accepts that individuals systematically behave in non-rational ways, it follows from an economic perspective that others will exploit those tendencies for gain" (1999: 630). Indeed, advertising has always involved some element of manipulation.