Why you can't afford to ignore chatbots

Artificial intelligence is on the rise and many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized experiences. Part of this technology breakthrough are the chatbots, that are slowly entering the mainstream of marketing, providing great value to brands worldwide. With billions of people using instant messaging platforms, imagine what a huge opportunity this is for both B2C and B2B brands. Although chatterbots or chatbots have received a lot of attention recently, its technology has been around for decades and it is evolving rapidly. A chatbot is a computer program presented as a chat interface, that can reply to messages from computer users.