Artificial intelligence - Jean-Christophe Hérault (IFF) - Nez le mouvement culturel olfactif

Artificial intelligence programs are gradually becoming part of the perfume development process. In what way does perfumers' work engage with these new methods? How can we reconcile this rational, mathematical approach with a creative process requiring sensitivity and subjectivity? Is the future of perfumers at risk? Jean-Christophe Hérault, senior perfumer at IFF, explains the implications of what is sometimes referred to as a revolution, while reminding us of the importance of human intuition. What do artificial intelligence programs used in fragrance creation consist of?