Bonjour Bixby: Samsung unveils its own AI aide to debut on the Galaxy S8

Ahead of next week's announcement of the Galaxy S8, Samsung has introduced the world to Bixby, its own entry into the increasingly crowded AI landscape. Samsung is a bit late to the AI race led by Alexa, Siri, and Google Assistant, but it has a bit of a different strategy. Instead of wowing us with encyclopedic knowledge, Samsung is putting Bixby at the center of the Galaxy experience. It's calling it an intelligent interface, rather than an assistant, and it will work across the phone and any "Bixby-enabled" apps to reduce the number of taps we need to make. Rather than adding summoning functionality into the home button, Samsung has built a dedicated button on the side of the S8 (seen in the picture above) to "make it feel easier and more comfortable to give commands."