AI Assistants: 3 Things Businesses Should Do Now To Be Competitive


It is speculated that a form of auction-based advertising will be established for voice search and personal assistants. Of course it will, as Google, Microsoft, Amazon and others have always monetized content delivery. When the opportunity arises to pay to ensure your content is delivered first to personal assistants through voice search, it is critical you are ready with a foundational data set and content in the preferred formats of the assistants--think Amazon Skills for Alexa or SDK for Apple's Siri. Time will tell how we will buy, but it will most likely be auction-based. The first here may be Google Assistant using Google's paid local ads that they recently launched because it provides answers to questions around business information like locations that google has sometimes relied on third parties for previously.

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