8 ways AI can enhance your marketing strategy today - ClickZ

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do to access the benefits now? The truth is: if you have yet to integrate artificial intelligence into your marketing strategy, you may be falling behind your competitors. You can already find AI chatbots in nearly every industry – from sales to customer support, consumers are seeing tangible improvements to user experience, fueling the surge in this tech revolution. In fact, research from Demandbase found that 80 percent of marketing executives believe artificial intelligence will revolutionize marketing as soon as 2020.