Customer Segmentation with Python

This notebook aims at analyzing the content of a real E-Commerce database that lists purchases made by 25,500 customers over a period from November 2018 to April 2019. Based on this analysis, I develop a RFM model that allows to anticipate the purchases that will be made by a new customer, during the following year and this, from its first purchase. RFM (Recency Frequency Monetary) analysis or RFM segmentation is an effective marketing technique to identify your best customers. Instead of reaching out to 100% of your audience, target only specific customer segments that can prove beneficial for your business in future. Deduct most recent purchase date from today to calculate the recency value.