How GiveMeSport is using AI in the newsroom - Digiday

U.K. sports publisher GiveMeSport has used its proprietary technology to help grow its Facebook audience to an impressive 25 million followers. Now, it's integrating artificial intelligence from its new owner, Breaking Data Corp., to give it an advantage over competitors. The publisher is using AI to play at both ends of the news spectrum -- analysis and reaction pieces as well as breaking news. Before this, most of the publisher's 2,000 monthly articles, created by 14 full-time and 50 freelance writers, were reaction pieces. The new program also frees up writers' time to focus on longer-form 1,500-word articles, which carry more ad space around them.