Spotify's new 'DJ' feature is the first step into the streamer's AI-powered future

Spotify has bigger plans for the technology behind its new AI DJ feature after seeing positive consumer reaction to the new feature. Launched just ahead of the company's Stream On event in L.A. last week, the AI DJ curates a personalized selection of music combined with spoken commentary delivered in a realistic-sounding, AI-generated voice. But under the hood, the feature leverages the latest in AI technologies and large language models, as well as generative voice -- all of which are layered on top of Spotify's existing investments in personalization and machine learning. These new tools don't necessarily have to be limited to a single feature, Spotify believes, which is why it's now experimenting with other applications of the technology. Though the highlight from Spotify's Stream On event was the mobile app's revamp, which now focuses on TikTok-like discovery feeds for music, podcasts, and audiobooks, the AI DJ is now a prominent part of the streaming service's new experience.