AI's carbon footprint is bigger than you think

One part of the reason is that big tech companies don't share the carbon footprint of training and using their massive models, and we don't have standardized ways of measuring the emissions AI is responsible for. And while we know training AI models is highly polluting, the emissions attributable to using AI have been a missing piece so far. I just published a story on new research that calculated the real carbon footprint of using generative AI models. Generating one image takes as much energy as fully charging your smartphone, according to the study from researchers at the AI startup Hugging Face and Carnegie Mellon University. This has big implications for the planet, because tech companies are integrating these powerful models into everything from online search to email, and they get used billions of times a day.