THE VOICE ASSISTANT LANDSCAPE REPORT: How artificially intelligent voice assistants are changing the relationship between consumers and computers

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Voice assistants are software programs that respond to voice commands in order to perform a range of tasks. They can find an opening in a consumer's calendar to schedule an appointment, place an online order for tangible goods, and act as a hands-free facilitator for texting, among many, many other tasks. Technological advances are making voice assistants more capable. These improvements fall into two categories: improvements in AI, specifically natural language processing (NLP) and machine learning; and gains in computing and telecommunications infrastructure, like more powerful smartphones, better cellular networks, and faster cloud computing. Changes in consumer behavior and habits are also leading to greater adoption.

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