Apple's AI Strategy, For Better or Worse, Stands Apart From the Rest of Big Tech - AI Trends

Apple's artificial intelligence strategy continues to be focused on running workloads locally on devices, rather than relying heavily on cloud-based resources, as competitors Google, Amazon, and Microsoft do. While this fits in with Apple's core business -- selling devices -- and the company's emphasis on user privacy, it could put it at a competitive disadvantage with many app makers, who prefer the more flexible approach from competitors as they look at add AI features. Between announcements about iOS, Mac and Siri, Apple made two big announcements about AI at its recent Worldwide Developer Conference in San Jose. First, it introduced a new framework called CreateML that app makers can use to train AI models on Macs. Apple developers can try out Create ML inside the app that many of them are already very familiar with: Xcode, Apple's own app for coding programs for its devices.