Selling AI: R/GA pitches brands on the next level

Matt Marcus, senior VP and executive creative director at R/GA, is pitching Cars.com on the benefits of having an AI strategy. "If you're not thinking about AI, you're going to get disrupted by someone else," he says to a room of the brand's marketing executives, who gathered at R/GA's Chicago's office late last month. "But you clearly are thinking about it and we'd love to help you out." Cars.com is already developing a Facebook Messenger chatbot and voice apps for Google Home and Amazon Alexa. But its efforts, which haven't been released to the public yet, have a check-the-box quality.