7 innovative ways sustainable fashion retailers are adopting AI - AskSid

Millennials and Gen Z buyers – the dominant market segment – are increasingly voicing a preference for sustainably produced, longer-lasting clothing. Second-hand and rental fashion retail is also gaining popularity as buyers recognize the negative impact of over-shopping and then discarding. In 2019 alone, 52% of millennials in Britain bought secondhand clothes – a significant number. And brands are responding to this shift by pivoting their practices with the help of data insights from AI solutions.