16% Of Retailers Using AI, 20% Plan To Add In Next Year

Online retailers are moving into some advanced artificial intelligence technologies while holding back on others. Many retailers have concrete plans for using artificial intelligence for various customer-facing activities, but they don't have plans for virtual reality or even voice-activated apps. Using augmented reality also is near the bottom of the list, based a new survey of 234 mid-size online retail merchants globally conducted by SLI Systems, an ecommerce company. The top planned retailer use for AI over the next year is for personalized product recommendations. Most (90%) of online retailers have no plans to us AI for virtual reality or voice-activated apps, at least over the next year.