Can A Bot Help Your Bank Speak Millennial? [SPONSORED]

Despite the ongoing efforts of banks to attract millennials, they are still failing to make an impression. According to Gallup, only 23% of millennials are actively engaged with their bank, making millennials the least engaged generation. Considering that fully engaged customers bring considerable benefits and higher revenues – this is a big problem. If banks expect millennials to "simply grow up," they may be facing a tough road ahead. Financial institutions – banks and others -- that find a way to communicate with millennials on their terms and give them the financial tools they want are more likely to end up the winners.