TGI Fridays looks to AI for app retention - Digiday

TGI Fridays is using artificial intelligence to do everything from power chatbots to personalize service at locations. The chain is particularly focused on how AI can keep app users. From May to November 2017, TGI Fridays used "predictive churn" tech to predict when a user would leave the app after signing in, then target users that were likely to leave soon with offers based on their past orders. TGI Fridays sent push notifications encouraging these users to make another purchase. When a user tapped on a push notification, they would be brought into the TGI Fridays app, where they could edit their order and pay with one tap.