Who Ultimately Owns Content Generated By ChatGPT And Other AI Platforms?

Before we all get too deep into using ChatGPT or other AI tools to create things for us, we need to address some of the questions raised around content custody, ownership, and attribution. Some have breathlessly proclaimed ChatGPT to be the most important development since the invention of the printing press or the splitting of the atom. But there are issues with the accuracy, truthfulness, and inherent bias of the materials that AI platforms such as ChatGPT generate. In another matter, since there is speculation that ChatGPT or other AI platforms could take over at least some of the work of writers, analysts, and other content creators, we need to also understand its legal ramifications. And the rules around using ChatGPT to generate term papers seem pretty clear (don't even think about it). But when it comes to applying AI-generated prose in content intended for wider distribution -- say marketing materials, white papers, or even articles -- the legalities get a little murky.