Retail Marketing Transformation: The Use of Facial Recognition Technology

I have written many times before about how AI is changing the landscape of marketing. It gives marketers the opportunity to reach more people while delivering personalized, relevant and timely content to them. Particularly interesting, is the use of AI in the retail industry. Many people fear that e-commerce giants threaten the existence of local retailers, but, brick-and-mortar stores aren't dying, they're simply evolving. The use of technology is enhancing customer connectivity and experience at every touchpoint, both online and in-store.