How Capital One boosts B2B sales with AI (VB Live)
Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales. Join speakers from Capital One, Yelp, SurveyMonkey, and TopBots to learn how to use AI to sell B2B smarter and harder at this VB Live event. "When we think about applying AI, we try to take a human-centered lens to it," says Rick Winslow, VP and head of digital innovation and transformation at Capital One Commercial Banking. "We want to start by asking what problems and opportunities do our customers and associates have day to day?" It just comes down to efficiency, Winslow says: Saving sales people time in finding customers, helping them increase their hit rate, enriching the data they have in order to go after the most qualified customers, and helping enrich that customer conversation.
Jun-5-2018, 16:56:14 GMT
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