SAPVoice: How To Survive The Sci-Fi Future Of Customer Engagement

Movies and television have proved to be uncanny indicators of what's to come. Innovations that first appeared in 2001: A Space Odyssey and The Minority Report and even Star Trek and The Jetsons, are now fully integrated into how we work and play. But how much is too much? And are businesses equipped to handle these disruptions that have turned the traditional customer journey on its head? These topics and more were discussed during a thought-provoking keynote presentation called "The Sci-Fi Future of Customer Engagement" delivered by Jamie Anderson, Chief Marketing Officer for SAP Hybris.