Telling your AI from your I

Artificial Intelligence (AI) is one of the hottest topics right now across a range of industries. The trouble with a hot topic is that it's often accompanied by a lot of hot air. We look at the current state of Artificial Intelligence; specifically, what it is, how it's being used by marketers to impact customer experience and where it's going. As conversations around AI continue to grow, so do the links it has to automation and algorithms. The important distinction between these terms is that AI is engineered to learn from its previous actions, often changing the way it works to maximise its chance or improve the way it completes a certain objective.