How AIs Collaborate to Retrieve Recommendations for Everybody

The vast product variety and product variation offered by online retailers provide an amazing amount of choice options to individuals, thus posing a big challenge to them finding and choosing interesting products which provide them the most utility. Consequently, consumers have to be satisfied with finding a product that provides them sufficient utility. Beyond that, individuals tend to even defer product choice [Dhar, 1997]. Recommender systems have emerged in the past years as an effective method to help individuals with finding interesting products. As a result, the consumer welfare enhanced by $731 million to $1.03 billion in the year 2000 due to the increased product variety of online bookstores [Brynjolfsson et al., 2003].