Amazon faces lawsuit over alleged biometric tracking at Go stores in New York

Back in 2021, a law took effect in New York City that requires businesses to post conspicuous signs if they're collecting customers' biometric information, such as their facial scans and fingerprints. Now, Amazon is facing a proposed class-action lawsuit that accuses the company of failing to inform customers at its Go cashierless stores that it was collecting their biometrics. In the lawsuit (PDF), filed by Alfredo Alberto Rodriguez Perez, the plaintiff argues that Go stores constantly use customers' biometrics "by scanning [their palms] to identify them and by applying computer vision, deep learning algorithms, and sensor fusion that measure the shape and size of each customer's body to identify customers, track where they move in the stores, and determine what they have purchased." It said the company only put up signs about its biometric tracking activities over a year after the law went into effect. Amazon's Go stores give shoppers the option to take whatever product they have off shelves and walk out without the need to check out.