Artificial Intelligence: Powerful Examples Show How it Can Drive Your Marketing Strategy Magic Logix

Unless you've been marooned on a deserted island as devoid of modern technology as Robinson Crusoe's, you can't have failed to notice the arrival of Artificial Intelligence in virtually every aspect of our lives. No longer the stuff of futuristic movies, AI is everywhere today. In fact, even when we're not conscious of it, AI has become such a pervading presence in our everyday lives, it's hard to turn on a computer, TV, phone or even a clothing iron without the strong possibility that "smart" technology is involved. Giant corporations, such as Google, Microsoft, Amazon, Netflix, and a plethora of others employ AI in their products and services to simplify the lives of their clients. One area where AI has particularly made significant inroads in recent years is in the field of marketing.