Best Anchor Text Optimization Practices [Infographic]

Anchor texts are hyperlinked, clickable words in the content. Working on anchor text optimization for both internal and external content can help your site get a better ranking on search engines. In 2011 and earlier, companies gained good rankings by using keyword-rich links as anchor texts. In 2012, Google released the Penguin update, which caused businesses that had exact matching keywords to suffer major slides in Google rankings. Businesses started considering the use of anchor text optimization strategies to recover the lost ground.