OpenAI is ready to sell DALL-E to its first million customers

A DALL-E beta subscription won't break the bank: $15 buys you 115 credits, and one credit lets you submit a text prompt to the AI, which returns four images at a time. On top of this, users get 50 free credits in their first month and 15 free credits a month after that. Still, with users typically generating dozens of images at a time and keeping only the best, power users could soon burn through that quota. In the lead-up to this launch, OpenAI has been working with early adopters to troubleshoot the tool. The first wave of users has produced a steady stream of surreal and striking images: mash-ups of cute animals, pictures that imitate the style of real photographers with eerie accuracy, mood boards for restaurants and sneaker designs.