3 Ways Machine Learning Improves CRM

With the massive growth of big data and the value of those data, machine learning is quickly becoming a technology that every organization should tap into. It has the ability to positively affect everything from analytics to customer relationship management (CRM). Many organizations are interested in these CRM improvements--as they should be. Machine learning in CRM can allow organizations a much more intimate look at their customer than has ever been possible in the past. Here are three ways in which machine learning can improve CRM.