What I Discovered About Trump and Clinton From Analyzing 4 Million Facebook Posts

On Facebook, headlines are often more important than the articles themselves. Most headlines are browsed, not clicked -- think about your own Facebook behavior; How often do you click on links? Because of this, the headlines frame our positions on topics without even having to read the content. It's quick, simple, and we feel informed. But with respect to politics, this news feed browsing behavior creates an electorate that can become dangerously uninformed.