15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing. Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry. Predictive analytics allows Netflix to surface and finesse recommendations. This kind of clustering algorithm is continually improving suggestions, allowing users to make the most of their subscription. Uniting information from diverse datasets is a common use of AI.