Data Driven and AI Powered Marketing in 2019 and Beyond

In this article, Daniel Raskin, CMO of Kinetica, the insight engine for the Extreme Data Economy, discusses his predictions for how the world of marketing in 2019 will be shifting towards being data-driven, due to new advances in technologies such as real-time customer analytics, location-based intelligence and artificial intelligence (AI). The world of marketing has been shifting to a data-driven discipline for many years. Marketing automation and account-based marketing have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data "after the fact," providing a snapshot which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift from having these activities occur after the fact to consistently triggering marketing events based on real-time transactions.