What the Marketing Industry Can Learn from Netflix

The Netflix model points the way towards marketing innovation being driven through artificial intelligence. Marketing and agency teams spend acres of time each month reviewing analytics, creating performance reports, writing and scheduling social media updates, determining blog post topics, copywriting, curating content, building strategy, and allocating resources. Machines could perform much of this heavy lifting, leaving teams of people to enhance algorithm-based recommendations and content. This approach will require everybody involved, including the creative department, to have a hands-on knowledge of data.