Why every AI company should have an ethics policy - and here's ours


AI companies have a social responsibility to consumers to be open about what exactly they are doing with this technology - and how. Phrasee is proud to be one of the first companies in the world working in AI for marketing to do so. We're taking the lead and codifying what we believe to be an ethical way to run an AI business, and have drawn up an ethics policy that is practical, specific and explicit. It is surprising AI ethics policies aren't more commonplace and that we appear to be one of the few companies not only promoting what we believe in, but also putting our head above the parapet about it. If the wider marketing community is to realise the commercial benefits of AI, we also need to put the fundamentals in place and collectively drive an ethical marketing agenda.

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